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Why use JAM stack for building ecommerce? (or any system)

When an ecommerce we talk about it, i could easily do it using Wordpress & plugins, Shopify, Drupal, Magento, perphaps Firebase, Amazon, Azure or other solution.

If the issue is for UI/UX, then i could use some UI/UX library, best example Vue.

So why would i use Javascript, Api & Markup (JAM) stack for such thing?. It's not sort of reinventing the wheel?.

Edited:

i know this is a broad, philosophical question. But i would like to know, uses cases that might help to give focus with these approach.

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